About
I am a Dubai-based Product Designer with a strong foundation in user-centered design, interface optimization, and cross-platform solutions. I have over 5 years of product design experience across startups, and large corporations. My design portfolio spans real estate platforms, cashback services, and mobile apps.
Work
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Full-time
Summary
Enhancing the real estate platform by designing and launching critical user-facing features. I collaborate cross-functionally to drive product development and optimize the digital property search and discovery experience.
Highlights
Designed and launched high-impact features now live on the platform, including: Off-Plan Listings, New Projects View & Detail Pages, Agent & Agency Search, Agency Pages, Mortgage Calculator
Currently contributing to: Price Trends Feature (Upcoming), Vacation Rentals
Deeply involved in creating consistent, user-friendly experiences for a fast-moving digital property platform
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Full-time
Summary
At X5 Group, a major Russian retail company, I improved the usability of their cashback service by identifying pain points and optimizing the promo code flow. My work led to a smoother user journey and increased engagement with the platform.
Highlights
Conducted user testing and identified inefficiencies in promo code activation for the "Paket" cashback service.
Suggested and implemented key UX improvements that significantly streamlined the user journey.
Focused on improving conversion and retention through targeted flow enhancements.
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Summary
I was a core part of the Gorod Mobile App team, where I was quickly promoted and took ownership of major features across mobile and web platforms. I used user research to drive decisions and created a consistent design system for scalable development.
Highlights
Promoted within 7 months to lead app designer due to outstanding performance.
Redesigned the coupon purchase flow, improving conversion rates.
Enhanced usability of partner cards to reduce cognitive load and improve comprehension.
Conducted user interviews and unmoderated testing to validate design decisions.
Created and systemized a mobile UI kit, becoming a design system advocate within the team.
Freelance
|Brand Designer
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Summary
As a freelance brand designer, Alisa developed complete visual identities for a range of local businesses. She worked directly with clients in industries like beauty, marketing, and PR, showcasing her ability to adapt creatively to different brand needs.
Highlights
Created custom brand identities from scratch, including logos, color schemes, and visuals.
Worked with beauty salons, PR and marketing agencies, and other service businesses.
Built strong client relationships and delivered end-to-end design services independently.
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Summary
At Darsi Studio, I worked as a digital designer for a local fashion brand, crafting visual assets across various digital channels. My work helped maintain brand consistency and enhanced the brand's online presence.
Highlights
Designed websites, social media content, and newsletters.
Contributed to brand storytelling through compelling visuals.
Applied expertise in layout, typography, and composition across formats.
Education
Yandex Practicum
UI/UX Designer Training Course
Peoples' Friendship University of Russia
Bachelor's Degree
Linguistics